We have chosen to do away with the unnecessary expenses that come with bigger restaurants and multiple restaurants. We are only going to open 5 days a week so we may have more time with our families, which is something I have put off for to many years, and more time to just fiddle around in our kitchen coming up with new ideas and new directions. We are choosing to lose all that extra income for the sake of more happiness.
For more on artifical scarcity see Techdirt: The Grand Unified Theory On The Economics Of Free
